How Digital Marketplaces Are Powering the Next Betting Boom (Shopping - Video Games)

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Item ID 4167935 in Category: Shopping - Video Games

How Digital Marketplaces Are Powering the Next Betting Boom


Digital marketplaces are quickly transforming the wagering landscape, giving rise to a new generation of innovation and consumer interaction. These marketplaces function like open markets, allowing users to create their own bets, accept others' bets, and trade their bets with one another, without interference from a "middleman". This established peer architecture brings additional transparency to the sports betting process and flexibility.

In digital marketplaces, users can create their own odds and terms of the wager - meaning, it is easier to locate someone's current wager terms/match from one of your own. In peer-on-peer marketplaces like Smarkets, betting users can find better value and a more dynamic and innovative betting experience than ever before. Smarkets demonstrated that lower fees and user-controlled markets could provide a credible challenge to existing legacy operators.

The speed of evolution in leveraging digital wallets, blockchain technology, and new data sources in real-time further is changing the very dynamic of wagering. Wagers continued to take on a new online definition and user-driven experience, as users start to expect mobile experiences that allow them to control their wagering how they want, when they want, and against whomever they wish.

Importantly, this new concept of being able to trade bets (buying or selling your position when you want as the game unfolds) appeals to a new user of betting markets as they are betting much more like an investment!

As regulation catches up to technology, digital marketplaces will become more valuable and a central player in the future of gambling - changing more than only the way users can place their bets - but who "owns" the bet.


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Last Update : Jul 29, 2025 1:37 AM
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Item  Owner  : chriselle
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2025-08-30 (0.897 sec)