What Kind of Videos do People from Different Age Groups Consume? (Business Opportunities - Other Business Ads)

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What Kind of Videos do People from Different Age Groups Consume?


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There’s no denying that video is one of the most popular mediums of content consumption online. Here’s looking at the kind of video content people from different age groups prefer.

Everyone – from little kids to aging grandparents – seems to be consuming copious amounts of video online and showing no signs of stopping any time soon either. This trend is exemplified through various studies including these select pieces of data from the Cisco Visual Networking Index:

And while YouTube is used by kids, teenagers, adults, and seniors, usage patterns, trends, and even the type of content differ for each age group. As a business video production company, we were curious to see what the differences are in the viewing patterns between Generation X, or those born in the mid-sixties to the mid-seventies, Generation Y (the 70s-80s born age group), and the mid-nineties to 2010s Generation Z.

Online video viewing patterns of different age groups

Adweek has laid out a complete infographic of the viewing patterns of Gen X, Y, and Z, they are people of different ages We have picked out the most salient statistics to from that study for you. Here they are in an easy to digest bullet point format:

Product reviews and unboxing videos are pretty popular across the board, with the latter finding a strong audience in Gen Z. according to the study, 64% of Gen X, 74% of Gen Y, and 77% of Gen Z watches reviews. Whereas 71% of Gen Z watches unboxings as compared to a measly 52% of Gen Y.
In terms of type of video, the survey found that Gen X favors educational content, Y prefers workout videos, and Z is all about the vlogs, and style and fashion content.
Across the board, YouTube is the biggest platform for online video consumption with 78%, 86% and 93% of Generations X, Y, and Z taking to YT for their videos respectively. Instagram is second favorite of at 56%, with only 41% of Gen X and 59% of Gen Y using insta to fulfill their video needs. Instead 57% of Gen X and 60% of Gen Y use Facebook instead. Snapchat is only used by Gen Z and while it currently a distant third at 41% for this generation, the survey indicates that its popularity is still on the rise.
These numbers are also corroborated by Pew Research data which suggests that “YouTube is widely used by younger users – 82% of 18- to 29-year-olds used YouTube in 2014, compared with 34% of those 65 and older.”

Why Do Different Age Groups Have Differences in Video Watching Preferences?
Video watching preferences vary significantly among different age groups, and these differences can be attributed to a combination of factors such as generational influences, personal interests, and societal norms. The content of videos, including those marked as “XXX videos 18+,” also plays a role in shaping these preferences. Let’s explore some key reasons behind the variations in video watching preferences among different age groups.

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2025-08-25 (0.495 sec)