The Content Shift: Kait Spong on Breaking Marketing Conventions at Bloomreach (Computers - Information Technologies)

Item ID 4127875 in Category: Computers - Information Technologies

The Content Shift: Kait Spong on Breaking Marketing Conventions at Bloomreach
In this episode, Vikramsinh Ghatge , Sr. Marketing Director and EIC at Techdogs sits down with Kait Spong, Strategic Content Marketing Manager at Bloomreach, to challenge conventional content norms and explore what it really takes to build meaningful, performance-driven marketing in today’s noisy digital environment. With experience across brand voice development, SEO, newsletter strategy, and scalable content operations, Kait brings a refreshing and deeply practical lens to B2B content. Whether you're a CMO, Head of Content, or in charge of scaling relevance at your organization, this episode delivers the kind of real-world insight that moves the needle. We cover why most content teams are too tool-heavy and clarity-poor, how AI fits into content strategy (and where it doesn’t), and why newsletters may be the most underrated growth channel heading into 2025.
Related Link: Click here to visit item owner's website (0 hit)

Target Prov.: All Provinces Target City : All Cities Last Update : Jun 19, 2025 8:03 AM Number of Views: 34	Item Owner : Ben Gross Contact Email: Contact Phone: (None)

Friendly reminder: Click here to read some tips.

2025-07-02 (0.385 sec)