Assaf Keren SVP & Chief Security Officer, Qualtrics On Building Digital Trust In The AI | |
In this episode of Discover Dialogues, host Vikramsinh Ghatge, Senior Marketing Director and Editor-in-Chief at TechDogs, sits down with Assaf Keren, Senior Vice President and Chief Security Officer at Qualtrics, to unpack one of the most urgent conversations in today’s digital world — how to build and sustain trust in the age of AI and accelerating consumer expectations. In today’s hyperconnected world, trust has become the most valuable currency for businesses—and it’s getting harder to earn. As artificial intelligence (AI) redefines how we work, shop, and communicate, consumer confidence is under more pressure than ever. According to the Qualtrics 2026 Consumer Trends report, over half of consumers (53%) worry that their personal data will be misused when interacting with a brand’s AI. ![]() | |
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