Consumer-Centric Brand Positioning for FMCG Growth in 2025 | |
In 2025, FMCG brands must prioritize consumer-centric positioning to thrive. Focus on sustainability, health, personalization, and convenience that resonate with modern buyers. Use digital storytelling to highlight social responsibility and wellness benefits. Employ AI-driven sentiment analysis, WhatsApp surveys, and Instagram polls for insights. For example, a juice brand can showcase "farm-to-bottle freshness" via Instagram reels and QR codes for traceability. This approach builds emotional connections, boosts loyalty, and differentiates in a competitive market. Embrace these tactics to engage consumers effectively and drive sales ![]() | |
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