Most Effective Content Marketing Secrets
Do you want to know the most effective content marketing secrets?
High quality content writing plays an important role in marketing success for B2B (Business to Business) companies or even solo entrepreneurs. The most effective content can be more profitable to your business success. Every content we make makes our business run as we handle business on the right way.
Last month we covered 17.5 content marketing secrets of driving targeted, lucrative traffic to your blogs and websites.
And while no single method will provide an avalanche of traffic, combining your favorites can result in the kind of traffic that keeps you in profit, indefinitely.
This month we’ll cover 17.75 more, including how to get major bloggers and influencers to gladly share your posts, how to piggy back off the best content on the internet, how to make your content interactive to garner more traffic and a whole lot more.
Let’s get started:
1: How to get bloggers (big and small) to share your blogposts with their readers
This is so easy, yet few bloggers take the time.
And the benefits are two-fold: First, you will likely get extra traffic – maybe even LOTS of extra traffic. And second, it’s a great way to begin building relationships with other bloggers.
Here’s how it works:
Choose a topic for your next blogpost. Now search out other content related to the post you’re writing. It could be articles, podcasts, infographics, blogposts, videos, etc., as long as it directly relates to what you’re writing about.
Not sure how to find the best content? Use a tool like Buzzsumo to locate the highest shared content for your keyword.
Get in touch with these content creators right away. Let them know you’re working on a post and you’re going to include a reference to their work.
Ask if they would like to see the post when you’re done. Be friendly and keep your messages fairly short and straight to the point. If you want to gush a little bit about how you live their (blog, videos, products, etc.) go ahead.
When your post is published, let them know they’re featured in your newly published content. Even if they didn’t reply to your first email, let them know. Maybe they were just busy.
If they like your content, many of them will share it with their readers and social media. Be sure to THANK THEM profusely when they do this.
2: Offer bribes in exchange for social media shares
When you create a new piece of content, create what you might think of as a bonus, too. It could be an infographic, a resource list, a pdf of the article, the biggest, baddest and best technique of all, etc.
Sign up for a Pay with a Tweet service and create a new campaign.
Integrate the campaign button or campaign link into your content page. Feature it prominently, and talk up the benefits of what they will receive in exchange for a simple share on social media.
3: Optimize Your Facebook Posts
Things to know…
Run tests to see what types of posts, headlines and images your audience prefers.
Avoid clickbait headlines, as these will hurt your new feed rank.
Definitely use hashtags whenever appropriate, since they increase interactions by 60%.
When appropriate, use a question to get 100% more comments than non-question posts (Source: KISSMetrics)
Link titles should have less than 100 characters
Publish between 5pm and 1am for the most interactions (Source: TrackMaven)
Engage with photos because 93% of the most engaged posts contain photos
Use videos as well for even more engagement
The most engaging length for a Facebook post? Is between 50 and 99 characters. (Source: Simply Measured)
Posts with emoticons receive 33% more comments and are shared 33% more often. (Source: AMEX Open Forum)
Saturday and Sunday posts have much higher average engagement (Source: TrackMaven)
4: Join Facebook Groups
Facebook groups are an excellent way to connect with people interested in just about any topic – including yours.
In Facebook groups you can really get to know your audience, and eventually promote your content. Here’s how:
Create a list of keywords that best describe your niche.
Enter each keyword or phrase into the search field, click search and click on ‘groups.’
Join the groups that look the most promising, but don’t share your content right away. Read the rules, participate in the conversations, help others and answer questions.
When someone asks a question that your content can answer, then share your content.
Or share your content as updates, asking the group for feedback.
Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.nick-james.com
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